Core values are where marketing and company culture collide. Having the best product or service isn’t enough in a world that places more and more demands on our attention. Attracting potential customers and keeping existing customers engaged requires marketers to build relationships between the brand and the audience. Sharing your company’s culture and values through your marketing efforts will make your brand more relatable to the right kind of customer, leading to happier customers and increased revenue.
After this session, you will be able to:
- Use your organization’s core values as a tool to attract customers that align with your brand so they remain clients longer, increasing revenues
- Project your organization’s unique culture and personality into your marketing to create a more authentic relationship with customers
- Improve the storytelling power of your marketing efforts by increasing the emotional investment of your audience