Blog

An Oil Boom from the CMO of National Oilwell Varco

On this episode of the CMO Go Show, I'm chatting with David Reid, CMO of National Oilwell Varco (NOV). David has been with NOV for more than 25 years! David speaks about the importance of finding where your employees fit into the giant puzzle of your company by focusing on their strengths. Find out how he got to the top seat in marketing below. 

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Finding my Way with the CDMO of United Way of Metropolitan Dallas

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During the episode, Dan shares what he’s learned in the industry and how he got to the top seat in marketing. Dan is the Chief Digital and Marketing Officer for United Way of Metropolitan Dallas and an advisor in digital transformation for Gerson Lehrman Group. He has years of experience in marketing and business development for companies like Walt Disney, Warner Bros., NBC Universal, Ticketmaster, and he also co-founded Cobalt Talon. See the full episode below.

Upcoming guests include:

  • David Reid, CMO of National Oilwell Varco
  • Eric Fletcher, Fractional CMO
  • Mårten Bokedal, Marketing at Sitecore Sweden
  • Mats Rönne, Advisor & Former CMO

CMO Turned Consultant Shares 30 Years of Marketing Knowledge

In this episode, Krista Gibson (CMO Consultant) joins me to talk about her journey to the top of the marketing world, and what she did next. 

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During the episode, Krista shares what she’s learned in the industry and how she’s enjoyed every aspect of 30 years in the marketing field. Krista is currently a consultant for CMOs, but has worked in marketing for the restaurant and hospitality industries. In her roles, Krista wanted to exceed expectations and be recognized for just that. This drive helped her create her journey to CMO. For Krista, the journey to CMO was never about promotions or initiative, but more about the great people along the way. Today, Krista helps CMOs by preparing them to think about changes in the marketplace and how to own such a demanding role.

Upcoming guests include:

  • Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas
  • David Reid, CMO of National Oilwell Varco
  • Eric Fletcher, Fractional CMO

 

Entrusting my Data with the CMO of Entrust Datacard

In this episode, Ray Wizbowski, CMO of Entrust Datacard, joins me to talk about his marketing journey and marketing in the technology and security fields.

Ray states the most important thing about marketing for Entrust Datacard is getting the story straight. His team has to boil down the story, explain why it’s meaningful, and why the technology is necessary in countries around the world. He wants his team to own what they do and be a part of it as well. When stepping into the CMO role, Ray says he took risks and opportunities that became available to him by companies doing interesting things. He was then able to progress his career into what it has become today.

Upcoming guests include:

  • Krista Gibson, CMO Consultant
  • Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas
  • Eric Fletcher, Fractional CMO

Going Global with the CMO of Sabre Travel Network

In this episode of the CMO Go Show, I sit down with Lindsay Parker - CMO of Sabre Travel Network. 

Lindsay gets real about her childhood dreams, paid media, Millennials and global marketing. 

Upcoming guests include:

  • Ray Wizbowski,  CMO of Entrust Datacard
  • Krista Gibson, CMO Consultant
  • Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas

About the CMO Go Show:

CMO Go Show interviews top Chief Marketing Officers to understand how they got to the biggest seat in marketing and where they see their organization and the future of marketing going next.

CMO’s are often revered and somewhat feared. I wanted to break down the barriers and ask them real questions that will expose what the most powerful people in marketing are thinking. I want to understand how they make their decisions to balance art versus science and traditional versus digital. I also think there is a thirst to understand the path that took them to the top seat in the game.

Getting a Tax Break with the CMO of Ryan

In episode 6 of the CMO Go Show, I sit down with Jim Aubele, CMO of Ryan. 

In this episode, Jim shares his knowledge on the art and science of working as a strategic marketer. 

Upcoming guests include:

  • Lindsay Parker, CMO of Sabre Travel Network
  • Ray Wizbowski,  CMO of Entrust Datacard
  • Krista Gibson, CMO Consultant

Getting the Munchies with White Castle

In episode 5 of the CMO Go Show, I sit down with Kim Bartley, CMO of White Castle. If you love a box full of warm sliders, you don't want to miss it!

In this episode, Kim shares her knowledge of over 25 years at White Castle, not to mention *secret* menu items at this coveted burger joint. 

Upcoming guests include:

  • Jim Aubele, CMO of Ryan, LLC
  • Lindsay Parker, CMO of Sabre Travel Network
  • Ray Wizbowski,  CMO of Entrust Datacard

For more information on CMO Go Show, visit CMOGoShow.com or contact me at emayer@splashmedia.com.

Getting a fraction of this CMO is 100% worth it

Learning all about fractional CMOs with Kent Huffman, fractional CMO of DigiMark Partners, on episode 4 of the CMO Go Show powered by Splash Media. 

In this episode, Kent shares his favorite things about being a fractional CMO and how it can help businesses thrive. 

Upcoming guests include:

  • Jim Aubele, CMO of Ryan, LLC
  • Lindsay Parker, CMO of Sabre Travel Network
  • Kim Bartley, CMO of White Castle

For more information on CMO Go Show, visit CMOGoShow.com or contact me at emayer@splashmedia.com.