In this episode, Krista Gibson (CMO Consultant) joins me to talk about her journey to the top of the marketing world, and what she did next.
During the episode, Krista shares what she’s learned in the industry and how she’s enjoyed every aspect of 30 years in the marketing field. Krista is currently a consultant for CMOs, but has worked in marketing for the restaurant and hospitality industries. In her roles, Krista wanted to exceed expectations and be recognized for just that. This drive helped her create her journey to CMO. For Krista, the journey to CMO was never about promotions or initiative, but more about the great people along the way. Today, Krista helps CMOs by preparing them to think about changes in the marketplace and how to own such a demanding role.
Upcoming guests include:
- Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas
- David Reid, CMO of National Oilwell Varco
- Eric Fletcher, Fractional CMO