In this episode, Ray Wizbowski, CMO of Entrust Datacard, joins me to talk about his marketing journey and marketing in the technology and security fields.
Ray states the most important thing about marketing for Entrust Datacard is getting the story straight. His team has to boil down the story, explain why it’s meaningful, and why the technology is necessary in countries around the world. He wants his team to own what they do and be a part of it as well. When stepping into the CMO role, Ray says he took risks and opportunities that became available to him by companies doing interesting things. He was then able to progress his career into what it has become today.
Upcoming guests include:
- Krista Gibson, CMO Consultant
- Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas
- Eric Fletcher, Fractional CMO