Interviewing powerful women in marketing always makes my day! Michelle Hoffman heads up marketing for Copart, which is an online auto auction company with more than 200 locations in 11 countries. She is responsible for connecting sellers of vehicles to buyers all over the world.
Her team deals with B2B global clients, exotic cars, Hondas and digital marketing tactics - what a mix!. Michelle shares the tailored and targeted marketing tactics she uses to reach buyers based on their behaviors and habits. It’s about pairing the right buyer with the right car.
Watch it on Amazon Prime now.