Be Authentic or Die

I was recently asked by Inc. Magazine about the future of brand marketing and how companies can prepare.  Below is my response and the link where you can see the answers from 16 other prominent influencers as well.

"What does the future of marketing look like, and how should brands prepare themselves now to thrive in the future?"

The future of marketing looks chaotic! The blur of art and science is mind-bending. Brands need talent on both sides plus a brilliant translator to survive. Social media will continue to grow and expose your brand. Be authentic or die!