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Eve Mayer Quoted in Inc. Magazine

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After speaking at Dallas Digital Summit, I got to meet a saucy contributor for Inc. Magazine, who allowed me to add a quote to her article. Check out the feature below!

“‘Conversational tone is attractive, down-to-earth and way less intimidating than articles you’d find in a newspaper, which is probably why you see more baby boomers reading the newspaper and more millennials reading theSkimm and BuzzFeed,’ says Eve Mayer, CMO of Splash Media.

Other millennial products and services have tapped into this insight, like fashion resale app Poshmark, which uses relatable push notifications to draw in a millennial female audience.

‘You should be polished in presenting yourself,’ Mayer says, ‘but don’t take yourself too seriously if you are trying to appeal to an audience of people who don’t take themselves too seriously. ‘”

Read the full article by Melanie Deziel on inc.com.