Blog

How Game Of Thrones Is Empowering Me As A Woman

I’ve had a few friends over the years hold out on watching the show only to finally give in and fall in love with the series. It isn’t an easy show to watch.

I am here to talk about the interesting phenomenon that has occurred personally and I think for so many other women who are fans of the show. I watch the characters and I begin to imagine myself in those situations. This is easier for me to do when the character is a woman because I also happen to be a woman.

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CMO GO Show Episode 16: Ashley Sheetz, CMO of At Home Group

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It’s not often you meet a marketer who is a wiz on the science side, and an artist on the creative side. Ashley is both and that’s why I like her (among other reasons!).

Check out episode 16 of the CMO GO Show with my friend Ashley, who has worked client side, agency side and won a Canne Lion for her work. Ashley has worked with brands including Game Stop, Sally Beauty and American Airlines.

Watch it on Amazon Prime now.

Fighting Impostor Syndrome

I love Mondays! I'm not like those people who always have a happy disposition no matter what is happening in the world. Sometimes I get down. Last week was lame. It was lame in my business life, personal life and health life. It was just an awful week.

There are still so many things in my life for me to be grateful for but last week really tapped into my doubts. My daughter was sick, I was sick, friends were down, things I had been working on got delayed, other projects got off track and I began to doubt myself. I began to feel that I'm not good enough for my clients, my partners, my daughter, my husband, my friends or for anyone.

What if I'm not as good as a writer as I think I am? What if I'm not that badass trainer, consultant and strategist I have told people I am? What if I'm not strong enough or good enough to complete the projects I'm working on at the level they need to be done? What if it is all lies that I have created in my head and sold to people who believed in me for 25 years?

These were my innermost thoughts last week in the midst of setbacks and a lot of fever. They were ridiculous thoughts but I share them because I believe that we all have them. Doubt creeps in and steals our pride like a shameless thief. I'm 45 years old, smack dab in the middle of a very successful career. After surviving failures and enjoying incredible success, I still have times I feel like an impostor.

If you are young and you think feelings of doubt go away, then I'm sorry to tell you that they don't. I have noticed that with practice, they do come less often. If you are a woman and think we have cornered the market on self doubt, well we haven't. I have enough brilliant men in my life that have shared their moments of thinking they just aren't good enough. And even some of my most accomplished, mature, award winning wealthy friends still wonder if they made their greatness all up.

Well, it's Monday and my fever is gone. I'm back at work writing, working with clients and hopefully being slightly more transparent than everyone is comfortable with.

This is what I know. I am great at what I do. I work hard and I do my very best. When people give me feedback, I owe it to myself to consider their point of view and possibly improve my work. Sometimes they have a point. Sometimes they don't. When I screw up, I take responsibility and I fix it. I am good enough. I know that you are good enough.

Monday represents an opportunity for us to have a great week, to do incredible work and to let someone know that their work really lifted us up in a new way.

EVERYONE has moments of self doubt and experiences impostor syndrome but you cannot let it stop you. You have to listen to the truth about yourself and push yourself forward with kindness. Sometimes the voice in your head is a jerk and you have to shut it up.

Happy Monday!

Digital sharing as a tool for recognizing and rewarding a virtual workforce

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By Eve Mayer, Sponsored By Microsoft 

 One of the most effective things we can do to retain the best employees is to reward and recognize them. It is of course important to pay people fairly and compensate exceptional work, but most employees report being motivated by recognition and reward. I am a huge fan of in-person recognition but in today's virtual world it isn't always possible or practical. Even when real life recognition is possible, it can be heightened and improved with the addition of digital recognition and reward.

Read the article here.

Hiring rockstar millennials through effective digital story telling

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By Eve Mayer, Sponsored By Microsoft 

“If I’m being completely honest with you, I plan on never hiring a millennial again! They have no loyalty and they want too much.” - Executive of a Fortune 1000 Company, 2016.

I was shocked but shrugged it off after he and I had a very intense disagreement on this topic. Surely, he was the exception.

Within two months a Chief Marketing Officer of a mid-sized company said

“Thank goodness my new hire isn’t a millennial. I just haven’t had any luck getting millennials that want to stick around and work hard enough to move up.”

Read the article here.

Effective online communication can help you retain employees that don’t make you cringe

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By Eve Mayer, Sponsored By Microsoft 

Some employees make you cringe. Some make you nervous when they take a breath in preparation to open their mouth and say something. You never know what is about to come out. It’s edgy, but not the good kind of edgy that keeps you riveted. It’s the edgy that forgets the edge exists and often leaps past it. Their communication skills are just slightly askew either in person, online, or in some rare and amazing instances, both.

Check out the full article here.

CMO GO Show Episode 15: Jim McDonald, CMO of Pacific Union Financial LLC

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Boy, was this one fun. Jim is a seasoned marketer who once claimed “people will never buy anything online!” But, don’t let that fool you, he’s one of the most knowledgeable and well spoken marketers in the ‘biz. And yes, he admits he was wrong.

Check out episode 15 of the CMO GO Show with my friend Jim, who has worked for a diverse set of companies from Verizon, to Match.com and now with Pacific Union Financial.


Watch it on Amazon Prime now.



CMO GO Show Episode 14: Michelle Hoffman, VP of Marketing - Copart

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Interviewing powerful women in marketing always makes my day! Michelle Hoffman heads up marketing for Copart, which is an online auto auction company with more than 200 locations in 11 countries. She is responsible for connecting sellers of vehicles to buyers all over the world.

Her team deals with B2B global clients, exotic cars, Hondas and digital marketing tactics - what a mix!. Michelle shares the tailored and targeted marketing tactics she uses to reach buyers based on their behaviors and habits. It’s about pairing the right buyer with the right car.

Watch it on Amazon Prime now.


Eve on FastingLane: How not to be a #keto jerk on Thanksgiving

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How not to be a #keto jerk on Thanksgiving

Five Rules to Not Being A Hot Jerk On Thanksgiving

There is one day each year that our great country comes together and agrees on something for just a moment. On Thanksgiving day, Americans everywhere commune together in an almost spiritual experience with our friends and family. Thanksgiving is a glorious holiday representing the history of our nation and our own gratitude for life, liberty and the pursuit of happiness. On Thanksgiving we agree to engage in an activity that clearly expresses abundance and joy.

Read Eve’s full post on Life in the Fasting Lane here.

From CMO to President of Del Frisco's - New CMO Go Show Episode

Brandon Coleman III shares his story of going from Chief Marketing Officer to President of Del Frisco's Grille. It was obvious Brandon would rise quickly when he was named one of Ad Age's Top 40 Under 40 but few executives make the leap from CMO to the big seat.

Interviewing Brandon was a treat as I found a brilliant and astoundingly humble fellow. He speaks with an authenticity in marketing that is rare and it is easy to see how Brandon is succeeding at rapid fire speed. I learned much from our chat and I think you will too.

A Quick Explanation of GDPR

Today (Friday May 25th) is the first day that new General Data Protection Regulations (GDPR) go into effect.  This is a new set of regulations covering the collection and use of personal data for all European Union (EU) citizens.

The GDPR has set off a chain of events as companies struggle to change their policies and practices around their use of data.  One result is a massive number of emails in your inbox with subjects like "We've updated our terms of service" or "Do you still want to hear from me?"

Some companies have gone so far as to block the use of their services by EU citizens while a few have simply closed up shop completely. This is due to the rather hefty fines related to violations. Companies can be fined up to €20 million or 4% of their global annual sales, whichever is bigger. Despite the struggles that businesses face, the idea behind GDPR is a good one.  It provides for three basic rights to individuals:

  • The right to request that a company delete any data it has collected about you.
  • The right to be notified if collected data has been compromised or breached
  • A requirement to destroy data that is no longer being used

Many companies that don't have a presence in Europe are still rushing to address these requirements because it applies to any organization that has data from any EU citizen.  So, for instance, if a visiting Italian provides her email address to a local retail store in Dallas that store is subject to the same requirements as Amazon or Facebook.

There is still a lot of uncertainty around how strictly these regulations will be enforced and it will be interesting to watch in the coming months.  For marketers there is even greater uncertainty around whether or not email list subscribers need to opt-in again which is why we are seeing so many of the "Do you still want these emails?" messages in our inboxes.

An Oil Boom from the CMO of National Oilwell Varco

On this episode of the CMO Go Show, I'm chatting with David Reid, CMO of National Oilwell Varco (NOV). David has been with NOV for more than 25 years! David speaks about the importance of finding where your employees fit into the giant puzzle of your company by focusing on their strengths. Find out how he got to the top seat in marketing below. 

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Finding my Way with the CDMO of United Way of Metropolitan Dallas

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During the episode, Dan shares what he’s learned in the industry and how he got to the top seat in marketing. Dan is the Chief Digital and Marketing Officer for United Way of Metropolitan Dallas and an advisor in digital transformation for Gerson Lehrman Group. He has years of experience in marketing and business development for companies like Walt Disney, Warner Bros., NBC Universal, Ticketmaster, and he also co-founded Cobalt Talon. See the full episode below.

Upcoming guests include:

  • David Reid, CMO of National Oilwell Varco
  • Eric Fletcher, Fractional CMO
  • Mårten Bokedal, Marketing at Sitecore Sweden
  • Mats Rönne, Advisor & Former CMO

CMO Turned Consultant Shares 30 Years of Marketing Knowledge

In this episode, Krista Gibson (CMO Consultant) joins me to talk about her journey to the top of the marketing world, and what she did next. 

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During the episode, Krista shares what she’s learned in the industry and how she’s enjoyed every aspect of 30 years in the marketing field. Krista is currently a consultant for CMOs, but has worked in marketing for the restaurant and hospitality industries. In her roles, Krista wanted to exceed expectations and be recognized for just that. This drive helped her create her journey to CMO. For Krista, the journey to CMO was never about promotions or initiative, but more about the great people along the way. Today, Krista helps CMOs by preparing them to think about changes in the marketplace and how to own such a demanding role.

Upcoming guests include:

  • Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas
  • David Reid, CMO of National Oilwell Varco
  • Eric Fletcher, Fractional CMO

 

Entrusting my Data with the CMO of Entrust Datacard

In this episode, Ray Wizbowski, CMO of Entrust Datacard, joins me to talk about his marketing journey and marketing in the technology and security fields.

Ray states the most important thing about marketing for Entrust Datacard is getting the story straight. His team has to boil down the story, explain why it’s meaningful, and why the technology is necessary in countries around the world. He wants his team to own what they do and be a part of it as well. When stepping into the CMO role, Ray says he took risks and opportunities that became available to him by companies doing interesting things. He was then able to progress his career into what it has become today.

Upcoming guests include:

  • Krista Gibson, CMO Consultant
  • Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas
  • Eric Fletcher, Fractional CMO

Going Global with the CMO of Sabre Travel Network

In this episode of the CMO Go Show, I sit down with Lindsay Parker - CMO of Sabre Travel Network. 

Lindsay gets real about her childhood dreams, paid media, Millennials and global marketing. 

Upcoming guests include:

  • Ray Wizbowski,  CMO of Entrust Datacard
  • Krista Gibson, CMO Consultant
  • Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas

About the CMO Go Show:

CMO Go Show interviews top Chief Marketing Officers to understand how they got to the biggest seat in marketing and where they see their organization and the future of marketing going next.

CMO’s are often revered and somewhat feared. I wanted to break down the barriers and ask them real questions that will expose what the most powerful people in marketing are thinking. I want to understand how they make their decisions to balance art versus science and traditional versus digital. I also think there is a thirst to understand the path that took them to the top seat in the game.

Getting a Tax Break with the CMO of Ryan

In episode 6 of the CMO Go Show, I sit down with Jim Aubele, CMO of Ryan. 

In this episode, Jim shares his knowledge on the art and science of working as a strategic marketer. 

Upcoming guests include:

  • Lindsay Parker, CMO of Sabre Travel Network
  • Ray Wizbowski,  CMO of Entrust Datacard
  • Krista Gibson, CMO Consultant