Blog

Going Global with the CMO of Sabre Travel Network

In this episode of the CMO Go Show, I sit down with Lindsay Parker - CMO of Sabre Travel Network. 

Lindsay gets real about her childhood dreams, paid media, Millennials and global marketing. 

Upcoming guests include:

  • Ray Wizbowski,  CMO of Entrust Datacard
  • Krista Gibson, CMO Consultant
  • Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas

About the CMO Go Show:

CMO Go Show interviews top Chief Marketing Officers to understand how they got to the biggest seat in marketing and where they see their organization and the future of marketing going next.

CMO’s are often revered and somewhat feared. I wanted to break down the barriers and ask them real questions that will expose what the most powerful people in marketing are thinking. I want to understand how they make their decisions to balance art versus science and traditional versus digital. I also think there is a thirst to understand the path that took them to the top seat in the game.

Getting a Tax Break with the CMO of Ryan

In episode 6 of the CMO Go Show, I sit down with Jim Aubele, CMO of Ryan. 

In this episode, Jim shares his knowledge on the art and science of working as a strategic marketer. 

Upcoming guests include:

  • Lindsay Parker, CMO of Sabre Travel Network
  • Ray Wizbowski,  CMO of Entrust Datacard
  • Krista Gibson, CMO Consultant

Getting the Munchies with White Castle

In episode 5 of the CMO Go Show, I sit down with Kim Bartley, CMO of White Castle. If you love a box full of warm sliders, you don't want to miss it!

In this episode, Kim shares her knowledge of over 25 years at White Castle, not to mention *secret* menu items at this coveted burger joint. 

Upcoming guests include:

  • Jim Aubele, CMO of Ryan, LLC
  • Lindsay Parker, CMO of Sabre Travel Network
  • Ray Wizbowski,  CMO of Entrust Datacard

For more information on CMO Go Show, visit CMOGoShow.com or contact me at emayer@splashmedia.com.

Getting a fraction of this CMO is 100% worth it

Learning all about fractional CMOs with Kent Huffman, fractional CMO of DigiMark Partners, on episode 4 of the CMO Go Show powered by Splash Media. 

In this episode, Kent shares his favorite things about being a fractional CMO and how it can help businesses thrive. 

Upcoming guests include:

  • Jim Aubele, CMO of Ryan, LLC
  • Lindsay Parker, CMO of Sabre Travel Network
  • Kim Bartley, CMO of White Castle

For more information on CMO Go Show, visit CMOGoShow.com or contact me at emayer@splashmedia.com.

Eve Mayer Shares 2018 Marketing Goals with Inc. Magazine

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I was recently quoted in Inc. Magazine on my thoughts about what marketing will look like in 2018. I am in great company with 27 other great entrepreneurs and marketers who explained where their focus will be in the new year, too. Check out the feature below!

"'No one wants to read the internet anymore. Everyone wants to watch it. In 2018, Cisco predicts video may make up 84% of internet traffic. I’m getting more serious about learning and communicating through video with people and companies I respect.

I’m more focused on helping companies create and utilize good video not only for marketing but for training, customer service and recruiting.

When I use social media for myself or for my company I’m going to rely more on video even to post casually and answer questions on twitter and LinkedIn. I’m going to focus more on Facebook Live and YouTube Optimization.'"

Read the full article by Melanie Deziel on inc.com.

What Happens When You Finish Your Bucket List At 43?

The moment you achieve a goal is so deeply sweet. Maybe you need a bucket list and maybe you don’t. But there is nothing like the pure, bitter-sweet, exciting, monotonous, twisting, rising and falling of the little everyday moments of life. I am alive. You are alive. Sometimes that miracle is enough. The freedom of choice for how we live our lives is dizzying and delicious.

 

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Eve Mayer Quoted in Inc. Magazine

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After speaking at Dallas Digital Summit, I got to meet a saucy contributor for Inc. Magazine, who allowed me to add a quote to her article. Check out the feature below!

“‘Conversational tone is attractive, down-to-earth and way less intimidating than articles you’d find in a newspaper, which is probably why you see more baby boomers reading the newspaper and more millennials reading theSkimm and BuzzFeed,’ says Eve Mayer, CMO of Splash Media.

Other millennial products and services have tapped into this insight, like fashion resale app Poshmark, which uses relatable push notifications to draw in a millennial female audience.

‘You should be polished in presenting yourself,’ Mayer says, ‘but don’t take yourself too seriously if you are trying to appeal to an audience of people who don’t take themselves too seriously. ‘”

Read the full article by Melanie Deziel on inc.com.

A High Caliber Chat With The CMO Of Caliber Collision

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The CMO Go Show powered by Splash Media provides insights from top CMOs from all around the United States. Learn about the evolution of marketing among different industries while getting a look at the mind behind the plan. Our second guest is Greg Clark of Caliber Collision.

Social Media Delivered Acquired by Splash Media

I’m thrilled to announce that my company Social Media Delivered has been acquired by Splash Media. The same great team you have come to enjoy from Social Media Delivered has joined forces with Splash Media's full service digital agency to further strengthen our offerings.

Eve and Splash Media CEO/Owner John Dankovchik

Eve and Splash Media CEO/Owner John Dankovchik

My new role at Splash is CMO and I'm giddy with excitement to partner with CEO/Owner John Dankovchik to expand our services globally. 

I'd like to invite each of you to come and visit us in our new office to tour our gorgeous studios in Addison Circle!

You can learn more about the acquisition and the future of Social Media Delivered and Splash Media here.