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From CMO to President of Del Frisco's - New CMO Go Show Episode

Brandon Coleman III shares his story of going from Chief Marketing Officer to President of Del Frisco's Grille. It was obvious Brandon would rise quickly when he was named one of Ad Age's Top 40 Under 40 but few executives make the leap from CMO to the big seat.

Interviewing Brandon was a treat as I found a brilliant and astoundingly humble fellow. He speaks with an authenticity in marketing that is rare and it is easy to see how Brandon is succeeding at rapid fire speed. I learned much from our chat and I think you will too.

A Quick Explanation of GDPR

Today (Friday May 25th) is the first day that new General Data Protection Regulations (GDPR) go into effect.  This is a new set of regulations covering the collection and use of personal data for all European Union (EU) citizens.

The GDPR has set off a chain of events as companies struggle to change their policies and practices around their use of data.  One result is a massive number of emails in your inbox with subjects like "We've updated our terms of service" or "Do you still want to hear from me?"

Some companies have gone so far as to block the use of their services by EU citizens while a few have simply closed up shop completely. This is due to the rather hefty fines related to violations. Companies can be fined up to €20 million or 4% of their global annual sales, whichever is bigger. Despite the struggles that businesses face, the idea behind GDPR is a good one.  It provides for three basic rights to individuals:

  • The right to request that a company delete any data it has collected about you.
  • The right to be notified if collected data has been compromised or breached
  • A requirement to destroy data that is no longer being used

Many companies that don't have a presence in Europe are still rushing to address these requirements because it applies to any organization that has data from any EU citizen.  So, for instance, if a visiting Italian provides her email address to a local retail store in Dallas that store is subject to the same requirements as Amazon or Facebook.

There is still a lot of uncertainty around how strictly these regulations will be enforced and it will be interesting to watch in the coming months.  For marketers there is even greater uncertainty around whether or not email list subscribers need to opt-in again which is why we are seeing so many of the "Do you still want these emails?" messages in our inboxes.

An Oil Boom from the CMO of National Oilwell Varco

On this episode of the CMO Go Show, I'm chatting with David Reid, CMO of National Oilwell Varco (NOV). David has been with NOV for more than 25 years! David speaks about the importance of finding where your employees fit into the giant puzzle of your company by focusing on their strengths. Find out how he got to the top seat in marketing below. 

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Finding my Way with the CDMO of United Way of Metropolitan Dallas

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During the episode, Dan shares what he’s learned in the industry and how he got to the top seat in marketing. Dan is the Chief Digital and Marketing Officer for United Way of Metropolitan Dallas and an advisor in digital transformation for Gerson Lehrman Group. He has years of experience in marketing and business development for companies like Walt Disney, Warner Bros., NBC Universal, Ticketmaster, and he also co-founded Cobalt Talon. See the full episode below.

Upcoming guests include:

  • David Reid, CMO of National Oilwell Varco
  • Eric Fletcher, Fractional CMO
  • Mårten Bokedal, Marketing at Sitecore Sweden
  • Mats Rönne, Advisor & Former CMO

CMO Turned Consultant Shares 30 Years of Marketing Knowledge

In this episode, Krista Gibson (CMO Consultant) joins me to talk about her journey to the top of the marketing world, and what she did next. 

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During the episode, Krista shares what she’s learned in the industry and how she’s enjoyed every aspect of 30 years in the marketing field. Krista is currently a consultant for CMOs, but has worked in marketing for the restaurant and hospitality industries. In her roles, Krista wanted to exceed expectations and be recognized for just that. This drive helped her create her journey to CMO. For Krista, the journey to CMO was never about promotions or initiative, but more about the great people along the way. Today, Krista helps CMOs by preparing them to think about changes in the marketplace and how to own such a demanding role.

Upcoming guests include:

  • Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas
  • David Reid, CMO of National Oilwell Varco
  • Eric Fletcher, Fractional CMO

 

Entrusting my Data with the CMO of Entrust Datacard

In this episode, Ray Wizbowski, CMO of Entrust Datacard, joins me to talk about his marketing journey and marketing in the technology and security fields.

Ray states the most important thing about marketing for Entrust Datacard is getting the story straight. His team has to boil down the story, explain why it’s meaningful, and why the technology is necessary in countries around the world. He wants his team to own what they do and be a part of it as well. When stepping into the CMO role, Ray says he took risks and opportunities that became available to him by companies doing interesting things. He was then able to progress his career into what it has become today.

Upcoming guests include:

  • Krista Gibson, CMO Consultant
  • Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas
  • Eric Fletcher, Fractional CMO

Going Global with the CMO of Sabre Travel Network

In this episode of the CMO Go Show, I sit down with Lindsay Parker - CMO of Sabre Travel Network. 

Lindsay gets real about her childhood dreams, paid media, Millennials and global marketing. 

Upcoming guests include:

  • Ray Wizbowski,  CMO of Entrust Datacard
  • Krista Gibson, CMO Consultant
  • Dan Aptor, Chief Digital & Marketing Officer of United Way of Dallas

About the CMO Go Show:

CMO Go Show interviews top Chief Marketing Officers to understand how they got to the biggest seat in marketing and where they see their organization and the future of marketing going next.

CMO’s are often revered and somewhat feared. I wanted to break down the barriers and ask them real questions that will expose what the most powerful people in marketing are thinking. I want to understand how they make their decisions to balance art versus science and traditional versus digital. I also think there is a thirst to understand the path that took them to the top seat in the game.

Getting a Tax Break with the CMO of Ryan

In episode 6 of the CMO Go Show, I sit down with Jim Aubele, CMO of Ryan. 

In this episode, Jim shares his knowledge on the art and science of working as a strategic marketer. 

Upcoming guests include:

  • Lindsay Parker, CMO of Sabre Travel Network
  • Ray Wizbowski,  CMO of Entrust Datacard
  • Krista Gibson, CMO Consultant

Getting the Munchies with White Castle

In episode 5 of the CMO Go Show, I sit down with Kim Bartley, CMO of White Castle. If you love a box full of warm sliders, you don't want to miss it!

In this episode, Kim shares her knowledge of over 25 years at White Castle, not to mention *secret* menu items at this coveted burger joint. 

Upcoming guests include:

  • Jim Aubele, CMO of Ryan, LLC
  • Lindsay Parker, CMO of Sabre Travel Network
  • Ray Wizbowski,  CMO of Entrust Datacard

For more information on CMO Go Show, visit CMOGoShow.com or contact me at emayer@splashmedia.com.

Getting a fraction of this CMO is 100% worth it

Learning all about fractional CMOs with Kent Huffman, fractional CMO of DigiMark Partners, on episode 4 of the CMO Go Show powered by Splash Media. 

In this episode, Kent shares his favorite things about being a fractional CMO and how it can help businesses thrive. 

Upcoming guests include:

  • Jim Aubele, CMO of Ryan, LLC
  • Lindsay Parker, CMO of Sabre Travel Network
  • Kim Bartley, CMO of White Castle

For more information on CMO Go Show, visit CMOGoShow.com or contact me at emayer@splashmedia.com.

Eve Mayer Shares 2018 Marketing Goals with Inc. Magazine

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I was recently quoted in Inc. Magazine on my thoughts about what marketing will look like in 2018. I am in great company with 27 other great entrepreneurs and marketers who explained where their focus will be in the new year, too. Check out the feature below!

"'No one wants to read the internet anymore. Everyone wants to watch it. In 2018, Cisco predicts video may make up 84% of internet traffic. I’m getting more serious about learning and communicating through video with people and companies I respect.

I’m more focused on helping companies create and utilize good video not only for marketing but for training, customer service and recruiting.

When I use social media for myself or for my company I’m going to rely more on video even to post casually and answer questions on twitter and LinkedIn. I’m going to focus more on Facebook Live and YouTube Optimization.'"

Read the full article by Melanie Deziel on inc.com.

What Happens When You Finish Your Bucket List At 43?

The moment you achieve a goal is so deeply sweet. Maybe you need a bucket list and maybe you don’t. But there is nothing like the pure, bitter-sweet, exciting, monotonous, twisting, rising and falling of the little everyday moments of life. I am alive. You are alive. Sometimes that miracle is enough. The freedom of choice for how we live our lives is dizzying and delicious.

 

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Eve Mayer Quoted in Inc. Magazine

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After speaking at Dallas Digital Summit, I got to meet a saucy contributor for Inc. Magazine, who allowed me to add a quote to her article. Check out the feature below!

“‘Conversational tone is attractive, down-to-earth and way less intimidating than articles you’d find in a newspaper, which is probably why you see more baby boomers reading the newspaper and more millennials reading theSkimm and BuzzFeed,’ says Eve Mayer, CMO of Splash Media.

Other millennial products and services have tapped into this insight, like fashion resale app Poshmark, which uses relatable push notifications to draw in a millennial female audience.

‘You should be polished in presenting yourself,’ Mayer says, ‘but don’t take yourself too seriously if you are trying to appeal to an audience of people who don’t take themselves too seriously. ‘”

Read the full article by Melanie Deziel on inc.com.

Social Media Delivered Acquired by Splash Media

I’m thrilled to announce that my company Social Media Delivered has been acquired by Splash Media. The same great team you have come to enjoy from Social Media Delivered has joined forces with Splash Media's full service digital agency to further strengthen our offerings.

 Eve and Splash Media CEO/Owner John Dankovchik

Eve and Splash Media CEO/Owner John Dankovchik

My new role at Splash is CMO and I'm giddy with excitement to partner with CEO/Owner John Dankovchik to expand our services globally. 

I'd like to invite each of you to come and visit us in our new office to tour our gorgeous studios in Addison Circle!

You can learn more about the acquisition and the future of Social Media Delivered and Splash Media here.